Close

Media Graphics develops new technologies to make large and small scale VM projects effortless for Adidas.

When rolling out a national visual merchandising campaign, successful VM production companies and project managers have one characteristic in common: a comprehensive, yet simple strategy. This is a detailed plan of action designed to achieve an overall theme using VM. It’s a well-calculated process of implementing strategies that involve the selection of the best steps to accomplish a specific goal. For Media Graphics, the goal was to execute a new visual concept consistently across the UK, all for the same deadline.

And why do we need such a ‘strategy’? It’s much more in-depth than a plan. A plan is simply a list of steps, but a strategy involves identifying problems before they occur, using insight and creativity to deliver the VM concept.

Once a visual concept has developed, the execution transforms into a logistics and technical VM strategy. This strategy utilizes numerous methods of in-field communications to ensure the concept is carried out in a consistent and efficient manner.

So what initial processes did the team at Media Graphis have in place before the roll out?

Technology and CAD is critical to improving efficiency in rolling out visual concepts. 3D renderings are becoming an industry standard. We would all rather see what we’re getting instead of just being told about it – to really wow the creative teams at Adidas, the guys at Media Graphics created 3D renders of each VM layout, graphic and garment in situ. The vast amount of work done at this stage guaranteed the instructions were presented clearly and concisely to everyone involved.

Media Graphics provided various views of the drawings, such as a front view, a top-down view, as well as individual views of specific store sections. Drawings show the exact position of props, prints, coat hangers, etc. But this isn’t enough for Media Graphics, every item is pre-made and shipped to individual fitting teams across the country with video and written instructions. The fitter then knows every VM kit has been meticulously designed to fit perfectly, time after time.

To eliminate any confusion associated with fitter and production communications Media Graphics have been developing new comprehensive planograms and 3D visual directives to provide instructions on fitting in the most efficient way possible without compromising quality. The Adidas rollout was the perfect opportunity to put the system to the ultimate test. Media Graphics achieved an astounding 100% success rate on all stores and with time to spare.

A critical success factor for Media Graphics has been the development of in house merchandising and work standards. When customers walk into a shop, they need easy access to the products they want; They expect to locate the appropriate size, be it folded or hung, without wandering throughout a store to find a member of staff. With this in mind, Media Graphics examined every store and item for Adidas to guarantee customers have the best shopping experience. By working with the Adidas VM department, Media Graphics were able to roll out the standards in each store.

Each set of Media Graphics VM standards provides instructions on folding garments, hanging guidelines, sizing and placing signage. The standards were then implemented by Adidas’ internal teams. Prior to the full roll out Media Graphics provided Adidas with staff training guidelines.

VM production companies and retailers alike strive to be on time and on budget when rolling out visual concepts. Media Graphics have been developing an in-house project management software to keep the customers informed at every stage and maximize efficiency. Media Graphics assigned a dedicated project management team to ensure timelines and pre-agreed production schedules were adhered to.

With such attention to detail, meticulous planning and high-quality project management, VM roll outs have never been easier for brand owners.

0 Responses to Media Graphics develops new technologies to make large and small scale VM projects effortless for Adidas.

  1. Your comment is awaiting moderation.

    Nicely spoken truly. .

    viagra recipes novocaine medications mixed with viagra
    viagra pills
    viagra impotence – https://genericviagrarcp.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  2. Your comment is awaiting moderation.

    Very good postings, Thanks.

    viagra fed ex viagra recipe
    viagra 100mg
    sex and viagra – https://genericviagrarcp.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  3. Your comment is awaiting moderation.

    Thanks! Good information.

    viagra nebo cialis what does viagra do for women
    viagra 100mg
    watermelon like viagra – https://genericviagrarcp.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  4. Your comment is awaiting moderation.

    You actually revealed this terrifically!

    viagra settled lawsuits 2010 greg lang viagra cincinnati health department
    generic viagra 100mg
    viagra and peyronies – https://genericviagrarcp.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  5. Your comment is awaiting moderation.

    Great content, With thanks!

    australia in sale viagra viagra and acetaminophen
    generic viagra online
    coupons for cialis viagra levitra – https://genericviagramsl.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  6. Your comment is awaiting moderation.

    Appreciate it, Quite a lot of content!

    viagra and overnight shipping viagra emails
    viagra without a doctor prescription
    will viagra cure premature – https://genericviagrarcp.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  7. Your comment is awaiting moderation.

    Good forum posts. Kudos.

    murphy viagra viagra sample dallas
    generic viagra 100mg
    increased anger taking viagra – https://genericviagrarcp.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  8. Your comment is awaiting moderation.

    Seriously many of good tips!

    generic viagra australia prescription drug viagra
    viagra 100mg
    viagra free pill – https://genericviagramsl.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  9. Your comment is awaiting moderation.

    Appreciate it. A good amount of write ups!

    viagra viris high blood pressure treatment for amphetamine viagra combo
    viagra without a doctor prescription
    viva viagra free download – https://genericviagrantx.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  10. Your comment is awaiting moderation.

    You said it adequately..

    who to use viagra how to inhance viagra’s effect
    viagra without a doctors prescription
    viagra alternative merck – https://genericviagrantx.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  11. Your comment is awaiting moderation.

    Very good information. Thank you!

    viagra cialis levitra trial offers viagra and heart patients
    viagra pills
    gineric viagra – https://genericviagrantx.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  12. Your comment is awaiting moderation.

    Really many of terrific knowledge.

    quick forum readtopic viagra none content online viagra drugs trial packs
    viagra for women
    viagra ace inhibitor – https://genericviagrarcp.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  13. Your comment is awaiting moderation.

    With thanks, Lots of content.

    counterfeit viagra luxury hotel rome womens viagra
    generic viagra 100mg
    viagra vs levitra vs – https://genericviagrantx.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  14. Your comment is awaiting moderation.

    You’ve made the point.

    viagra and other cheap viagra online
    viagra without a doctor prescription
    causes of viagra being ineffective – https://genericviagrantx.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  15. Your comment is awaiting moderation.

    Seriously all kinds of useful knowledge!

    viagra rx take viagra with amlodipine
    generic viagra 100mg
    funny viagra names – https://genericviagramsl.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  16. Your comment is awaiting moderation.

    You made your point quite nicely.!

    viagra following prostate surgery natural viagra
    buy generic viagra
    erection problems while on viagra – https://genericviagramsl.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  17. Your comment is awaiting moderation.

    Amazing many of excellent facts!

    wanda sykes viagra viagra car decals
    viagra for sale uk
    fox news viagra women prozac – https://genericviagramsl.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  18. Your comment is awaiting moderation.

    Many thanks! An abundance of posts!

    viagra rxmeds buy viagra wholesale
    viagra for women
    viagra no prescription online cheap – https://genericviagramsl.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  19. Your comment is awaiting moderation.

    Really lots of valuable knowledge!

    buy viagra 100mg viagra without
    viagra without a doctor prescription
    viagra prescription for woman – https://genericviagrarcp.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  20. Your comment is awaiting moderation.

    With thanks, I enjoy it.

    ciao buy now viagra url viagra herbal substitute
    viagra pills
    quick forum readtopic viagra signature generated – https://genericviagrantx.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  21. Your comment is awaiting moderation.

    Thanks, I enjoy this!

    can viagra be refrigerated buying viagra in bali
    buy generic viagra
    best results for viagra – https://genericviagramsl.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  22. Your comment is awaiting moderation.

    Nicely put, Regards!

    buy viagra in budapest taking epinephrine with viagra
    viagra online
    pharmaceutical side effects viagra – https://genericviagrantx.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  23. Your comment is awaiting moderation.

    Wonderful write ups. With thanks.

    can woman take viagra viagra official site delete
    viagra without a doctors prescription
    pictures of viagra effects – https://genericviagrarcp.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  24. Your comment is awaiting moderation.

    You have made your point!

    viagra lawsuits phizer viagra patent
    viagra without a doctor prescription
    caverta generic for viagra – https://genericviagramsl.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  25. Your comment is awaiting moderation.
  26. Your comment is awaiting moderation.

    Wonderful advice. Regards.

    viagra on line no prescripton viagra kamagra vs
    viagra without a doctor prescription
    caverta cialis viagra tadalis – https://genericviagrantx.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  27. Your comment is awaiting moderation.
  28. Your comment is awaiting moderation.

    You actually explained this very well.

    best herbal viagra increasing dosage of viagra
    buy viagra
    discount price on viagra – https://genericviagrarcp.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  29. Your comment is awaiting moderation.

    With thanks. A good amount of stuff.

    indian viagra caverta rupees enzyte viagra
    cheap viagra
    viagra shit – https://genericviagramsl.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  30. Your comment is awaiting moderation.

    You said it adequately.!

    viagra south africa information medical viagra
    generic viagra 100mg
    viagra find sites computer href – https://genericviagrantx.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  31. Your comment is awaiting moderation.

    Nicely put. Thanks!

    viagra graphic viagra boring edinburgh pages site
    viagra online
    reply viagra buy can – https://genericviagrarcp.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  32. Your comment is awaiting moderation.

    Well spoken truly! .

    viagra rubbish russian viagra death
    buy viagra
    dirt cheap viagra – https://genericviagrantx.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  33. Your comment is awaiting moderation.

    Regards! I enjoy this!

    lani lane viagra stroke impotence viagra
    viagra for women
    questions and answers about viagra – https://genericviagramsl.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  34. Your comment is awaiting moderation.

    Really loads of great tips.

    hvad koste viagra viagra overage
    buy viagra
    how to buy viagra cheap – https://genericviagrarcp.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  35. Your comment is awaiting moderation.

    Terrific information, Cheers.

    kick ass viagra cocktail u 3312 viagra cialis
    viagra online
    does viagra give you more stamina – https://genericviagrarcp.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  36. Your comment is awaiting moderation.

    Effectively expressed truly! !

    over the counter viagra australia cialis and viagra tgether
    viagra online
    demographics viagra use – https://genericviagrantx.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  37. Your comment is awaiting moderation.

    Really loads of very good tips.

    viagra for paxil side effects stress and viagra
    generic viagra
    viagra 35008 – https://genericviagramsl.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  38. Your comment is awaiting moderation.

    Whoa quite a lot of wonderful knowledge.

    viagra doesnt work for me viagra georgia
    viagra without a doctors prescription
    spider bite viagra – https://genericviagramsl.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  39. Your comment is awaiting moderation.

    Beneficial write ups. Appreciate it.

    get viagra on the nhs is cialis as good as viagra
    generic viagra 100mg
    viagra pics – https://genericviagrantx.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  40. Your comment is awaiting moderation.

    Wow a good deal of superb info.

    white rabbit and viagra cheqap viagra
    buy generic viagra
    erection dysfunction viagra – https://genericviagramsl.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  41. Your comment is awaiting moderation.

    Incredible quite a lot of excellent knowledge.

    cheap levitra viagra href foro forum viagra mercury drug
    viagra for sale uk
    webmd viagra – https://genericviagrantx.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  42. Your comment is awaiting moderation.

    Terrific tips. Appreciate it!

    viagra helps pregnancy viagra like drugs for female sexuality
    buy generic viagra
    online order for viagra – https://genericviagramsl.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  43. Your comment is awaiting moderation.

    Amazing many of beneficial information!

    is there a usa generic viagra buy generic viagra online from canada
    viagra generic
    best viagra online sales – https://genericviagrantx.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  44. Your comment is awaiting moderation.

    Regards, Numerous posts!

    viagra for sexual dysfunction when will viagra be generic
    buy generic viagra
    can i buy viagra online – https://genericviagrantx.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  45. Your comment is awaiting moderation.

    You have made the point.

    generic sildenafil viagra viagra falls movie pics
    viagra online
    limbaugh viagra – https://genericviagrarcp.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  46. Your comment is awaiting moderation.
  47. Your comment is awaiting moderation.

    Very good information. Many thanks.

    viagra in sanskrit mark martin viagra jacket
    viagra 100mg
    generic viagra caverta cialis cheap – https://genericviagramsl.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  48. Your comment is awaiting moderation.

    Excellent postings. Thanks a lot.

    risks in taking viagra que efectos produce el viagra
    buy generic viagra
    slogans for viagra – https://genericviagrarcp.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  49. Your comment is awaiting moderation.

    Good tips. Thank you.

    photos porn viagra erection nonprescription viagra australia
    generic viagra online
    viagra hom eoffice toronto – https://genericviagrantx.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  50. Your comment is awaiting moderation.

    Many thanks. A good amount of material!

    cialis or viagra can you take viagra into japan
    generic viagra 100mg
    next day online viagra – https://genericviagrarcp.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

  51. Your comment is awaiting moderation.

    Fine material. Appreciate it.

    japanese herbal viagra buy viagra online purchase
    viagra 100mg
    viagra keeps needles on a tree – https://genericviagramsl.com

    GeraldWaype
    DwayneBaf
    Kevinwaina

Leave a Reply

Your e-mail address will not be published. Required fields are marked *